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Over the past several months, we’ve seen a noticeable slowdown in our ability to keep rental rates elevated throughout the Denver Metro area. Vacancy rates are rising—currently about 6.4% in the suburbs and roughly 7% in the city of Denver. Many experts attribute this shift to a cooling job market and Denver’s high commercial vacancy rate, with office buildings sitting at approximately 41% vacant.
According to a recent October 2025 article from the Denver Business Journal, mid-size to large multifamily landlords are offering creative incentives to attract renters—everything from $750 gift cards for same-day applications to Epic Passes for ski season and even up to three months of free rent. Unfortunately, smaller landlords can’t typically compete with those kinds of concessions.
So, what can you do instead? Our best advice is to price your property to the market. Many owners initially prefer to try concessions or “move-in specials,” but these are often not strong enough to prompt applications. As a result, the property sits on the market too long, the listing becomes stale, and the final rental rate usually ends up lower than if it had been competitively priced from the start.
A more effective strategy is to price your property slightly below market—not drastically, but enough to stand out. Properties that take this approach are leasing faster and attracting more qualified tenants compared to those priced at last year’s rates. Presentation matters, too: a clean, well-maintained, and move-in-ready unit always shows better and rents faster.
At Walters & Company Property Management, we’re here to guide you through this process. Our experienced Property Managers help you determine the right pricing and marketing strategy for your property, while our in-house Maintenance Team ensures your home looks its best for every showing.
Ready to get your property rented quickly at the best possible rate?
Don't let your property sit vacant while the market continues to shift. Our team at Walters & Company Property Management has the local expertise and proven strategies to position your rental competitively in today's Denver market. We'll help you set the right price from day one, prepare your property to shine, and connect you with qualified tenants fast.
Contact us today for a free rental analysis and let's create a winning strategy for your property.
Call us: (720) 357-6655
Email us: rent@rentgowalters.com
Visit us: www.rentgowalters.com
